Website migrations can be a very risky operation for SEO rankings. Any major change made to your website, either during the redesigning process, a switch of CMS platforms, changing the domain, a content restructure, or a URL overhaul, can have a huge impact on your search engine visibility. Sites without adequate SEO migration plans risk losing 20-70% of their traffic overnight, most often due to broken redirects, missing pages, indexing issues, or poor technical execution.
With my SEO Website Migration Service, I safeguard your rankings, traffic, and long-term performance effectiveness throughout the entire migration journey. It’s a process from pre-migration audits to post-launch stabilisation, in which every step is carefully planned and technically supervised, not only to avoid disruption but also to ensure continuous organic growth.
The cost depends on the scope of work, which includes the size of the website and the amount of its content. My pricing offers the perfect balance between the time required and the quality of the work delivered.
Before any work begins, I perform a full technical and structural assessment of your current website. This includes:
Before any changes can be made to your website, I will conduct a comprehensive technical and structural examination of your current website. This will include:
The audit plays a vital role in establishing a solid foundation and identifying risks even before the migration takes place.
The process involves identifying where each page of the existing site should redirect from one URL to another, and it remains a critical step in the migration. I create
The redirect strategy supports your ranking signals and helps prevent 404 errors, redirect loops, and link equity loss.
In every website migration, there is an introduction of risk, and early identification of these risks prevents costly mistakes. The review includes the following:
The risk assessment guide determines the migration plan and also ensures that no important pages are unnoticed.
Before the site goes live, the staging site, a private website for assessing the environment, reviewing updates, and ensuring SEO and technical standards. My work is to review:
It is important to check the website for possible errors and weaknesses at this stage to avoid real-world ranking loss.
After the new website is published live, a thorough post-migration audit will be conducted by me to:
These tasks help monitor performance and ensure everything is working smoothly as designed and anticipated.
If a ranking or traffic fluctuation takes place on your website following the migration, I will provide:
Developing a quick intervention strategy is essential to avoid long-term SEO damage and compromise.
Migrations involve contributions from different teams, including developers, designers, content teams, and server environments. If there is no SEO or poor technical oversight, the likely issues that may arise are:
Handling an SEO migration properly means a smooth takeoff, consistent rankings, and the same number of visits you were getting before, without traffic interruption.
Take a moment to browse the services I offer here. I also include a free first consultation so we can outline your goals, understand your current situation, and identify the best SEO approach for your business.
If you’re looking for a structured and trustworthy SEO partner, I’d be glad to discuss your needs and see how we can collaborate.