About Me

Let's get acquainted

My name is Mike Novikov

I am a Senior SEO Consultant with over two decades of professional experience in search engine optimization, digital strategy, and online business growth. I hold a degree from the Information Systems and Design Department of Minsk Technology University (Belarus), where I developed a strong technical and analytical foundation that has shaped my professional approach.

I have been living and working in the United Kingdom since the year 2000, during which time I have collaborated with well-established international brands and led SEO initiatives across multiple industries and markets. My professional background includes serving within the SEO and digital marketing departments of TUI Group, Hilton, and Lloyds Banking Group. These roles provided extensive experience in large-scale digital operations, multi-channel marketing environments, and data-driven strategic planning.

Today, I work as an independent SEO consultant, providing structured, strategic, and performance-based SEO solutions for companies around the world. I consult organizations of various scale — from small businesses entering competitive markets to international companies looking to strengthen their digital footprint and organic presence.

Professional Approach

My work is based on a systematic and measurable approach to SEO. I view search optimization not as a set of isolated tactics, but as an integrated component of a broader business strategy. Every project begins with a detailed diagnostic phase, where I assess:

This allows me to create a structured SEO roadmap tailored to the organization’s objectives and operational model.

Core areas of expertise include:

Technical SEO Audits and infrastructure optimization

Website restructuring for improved crawlability and indexing

Semantic keyword architecture and relevance mapping

On-page optimization aligned with user intent and conversion goals

Content strategy development based on search demand and market positioning

Local SEO for geographically targeted businesses

Authority building and ethical link acquisition strategies

Performance measurement, reporting and continuous optimization

My work is always transparent, methodologically sound, and grounded in measurable outcomes. I do not offer quick fixes or short-term tactics. The focus is on building sustainable organic growth and long-term competitive advantage.

Who I Work With

Over the years, I have provided SEO guidance and implementation support across sectors including:

This allows me to create a structured SEO roadmap tailored to the organization’s objectives and operational model.

Depending on the organization’s scale and internal capabilities, I can work directly with business owners, internal marketing teams, creative departments, or external development partners.

For small and medium businesses

I build clear and actionable growth strategies with measurable milestones.

For corporate teams

I integrate SEO frameworks into existing workflows and provide technical and strategic oversight.

For international brands

I assist with multi-market search alignment, market research, and structured expansion planning.

Expected Outcomes

Working with me allows organizations to achieve:

Stronger search visibility in relevant markets
Growth in targeted organic traffic
Higher conversion efficiency and user engagement
Reduction in dependency on paid advertising
Improved digital positioning and brand trust

All project stages are documented and performance is continuously monitored to ensure long-term stability and growth.

Consultation and Next Steps

You can review the services I provide on this website. I offer an initial consultation free of charge, allowing us to outline objectives, assess your current situation, and determine the best strategic approach.

If your organization is seeking a structured, analytical, and reliable SEO partner, I will be pleased to discuss your goals and explore how we can work together.

Thank you for your interest.
I look forward to the opportunity to collaborate.