Website architecture is what mainly decides how well a site ranks in search results. A site with even the best content and backlinks will not rank well in search results if search engines have difficulty crawling, understanding, or indexing it. An efficiently designed architecture will ensure that every key page is available, logically structured, and supported by internal linking.
I offer a Site Architecture & Crawl Optimisation service, primarily focused on designing a neat, expandable, SEO-friendly structure that enhances discoverability, indexation, user experience, and long-term organic growth.
This type of service is required for websites experiencing crawl issues, pages that aren’t indexed, a drop in visitor numbers, complex URL structures, and duplicate paths, particularly e-commerce platforms and websites with large amounts of content.
The cost depends on the scope of work, which includes the size of the website and the amount of its content. My pricing offers the perfect balance between the time required and the quality of the work delivered.
Internal links are hyperlinks connecting pages within a website and remain one of the most powerful SEO tools for distributing authority, guiding search engines and users, and improving signal quality. I make the internal linking more effective to:
You’ll receive an internal linking strategy that builds connections between the pages on your website and prioritises your most important content.
Users and search engines alike get a clear idea of what your website is all about through clean, consistent URLs. These are tasks that I will carry out to evaluate and improve:
This process will lead to designing a scalable, reliable, and efficient URL shortener service that can handle millions of URLs
Crawl traps budget focuses on high-value pages, enabling Google to crawl your site more effectively and reducing wasted crawl budget on duplicate or low-quality content. Therefore, crawl traps should be removed, and as a result, I will identify and repair:
Cleaning up crawl traps allows the crawl to run more efficiently and helps Googlebot focus on the right content.
Orphan pages are website pages with no internal links, making them difficult for search engines to find and rank. My task is to:
This results in stronger indexation, higher ranking potential, and the ability to leverage it for superior SEO performance.
Pagination and faceted navigation are vital because they enhance crawl efficiency, page speed, improve SEO, and organise content into pages. I optimise:
Correct implementation helps reduce redundancy, make the website more friendly to indexing, and keep your category pages safe and attractive to users and search engines.
Not all pages are equally important. I create an indexation plan that ensures:
In most cases, website pages are not equal in terms of importance. I design an indexation plan which guarantees:
This helps search engines to optimise your content and deliver the most relevant, helpful content to users.
Duplicate paths weaken ranking signals and confuse search engines. I locate and remove the following:
With a consistent hierarchy, every page will be associated with a single, authoritative URL.
Take a moment to browse the services I offer here. I also include a free first consultation so we can outline your goals, understand your current situation, and identify the best SEO approach for your business.
If you’re looking for a structured and trustworthy SEO partner, I’d be glad to discuss your needs and see how we can collaborate.