Our services

Website Speed Optimisation

In today’s rapidly evolving digital landscape, website speed is no longer a choice; it’s a vital ranking factor and a key driver of user satisfaction and conversions. A website that is fast loading and responsive, creates trust, encourages users to stay on the page longer and informs Google that your site offers a high-quality experience and content.

My Website Speed Optimisation service focuses on optimising your Core Web Vitals and fixing performance bottlenecks that are slowing down your website. Whether you’re experiencing poor performance due to high bounce rates, poor mobile performance, or warnings in Google PageSpeed Insights, this service is perfect for you, as it ensures the technical improvements your website needs to perform better across various areas are provided.

How much does the service cost?

The cost depends on the scope of work, which includes the size of the website and the amount of its content. My pricing offers the perfect balance between the time required and the quality of the work delivered.

What’s Included in Website Speed Optimisation

  1. Core Web Vitals Improvements (LCP, CLS, FID/FCP)

Core Web Vitals are signals that are fundamental to a website’s ranking. I conduct a thorough analysis and optimise:

  • LCP (Largest Contentful Paint): Ensuring the main content loads quickly
  • CLS (Cumulative Layout Shift): Preventing layout jumps and unstable elements
  • FID / INP (First Input Delay / Interaction to Next Paint): Improving responsiveness
  • FCP (First Contentful Paint): Speeding up initial visual load

These are the factors that directly affect SEO, user-friendliness, and conversion rates.

  1. Image Compression & Next-Gen Formats

Most of the time, images make a major contribution to page load time. I take the following steps to have efficient images:

  • next-gen formats (WebP/AVIF)
  • smart compression
  • responsive image sizing
  • adaptive delivery

By doing this, image’ sizes get minimised greatly, while ensuring premium quality visuals and making the text readable.

  1. Lazy Loading & Code Minification

To ensure that a website loads only the necessary pages, up-to-date performance optimisation techniques will be utilised. This includes:

  • lazy loading for images and videos
  • deferred script execution
  • minifying CSS, JS, and HTML
  • reducing render-blocking resources

This is what leads to faster site loading and reduced CPU usage.

  1. Reducing JS/CSS Bloat

Heavy JavaScript and CSS files are one of the top reasons for poor performance. I identify and eliminate:

Among the top reasons the web is slow and inefficient are heavy JavaScript and CSS files. Here’s what I will do to remove:

  • unused scripts
  • oversized CSS frameworks
  • unwanted libraries
  • unnecessary animations
  • duplicated code

Simplifying your assets is a great performance enhancer and a good way to shorten loading time.

  1. Server, CDN & Caching Optimisation

How a server is set up is very important for its speed. My work includes fine-tuning of:

  • server response times
  • CDN setup and caching rules
  • HTTP/2 or HTTP/3 support
  • GZIP/Brotli compression
  • caching headers
  • preloading and prefetching strategies

All these changes not only locally reduce the time it takes for the page to load but also globally.

  1. Mobile Performance Optimisation

More than 50% of global web traffic now comes from mobile devices. Google essentially uses the mobile version of your website for the ranking algorithm. My goal is to improve:

  • mobile rendering
  • touch interaction responsiveness
  • mobile layout stability
  • viewport configuration
  • mobile font loading
  • oversized content issues

Therefore, a mobile-compatible website that is fast and smooth will keep users on your page, and conversions will increase.

Why This Service Is in High Demand

Google​‍​‌‍​‍‌​‍​‌‍​‍‌ places a great deal of emphasis on user experience and the fast loading time of a page. The slow site suffers from:

  • reduced rankings in search
  • high bounce rates
  • poor conversion rates
  • reduced trust
  • less engagement and shorter session duration

Fast-loading sites get better placements in ranking systems, convert more visitors, and provide a better overall virtual experience. This is why Website Speed Optimisation is considered one of the most effective and affordable SEO services available.

These are the key services clients most often rely on:
Technical SEO Audit 96%
Monthly Technical SEO Retainer 79%
WordPress Technical SEO Setup 84%
Website Speed Optimization 91%

What You Receive

TECH
0%
SEO
0%

Consultation and Next Steps

Take a moment to browse the services I offer here. I also include a free first consultation so we can outline your goals, understand your current situation, and identify the best SEO approach for your business.

If you’re looking for a structured and trustworthy SEO partner, I’d be glad to discuss your needs and see how we can collaborate.

Thank you for your interest.
I look forward to the opportunity to collaborate.